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This article from Fast Company paints a vivid picture of the adversity experienced by arts organizations during COVID-19, and how many have seized this as an opportunity to become more accessible to and engaged with their local communities.
While many events were initially offered as innovative one-off experiences, it helped arts organizations to think more creatively about how to bring the arts to a wider audience by making better using of emerging technologies. – David Thornley
“We didn’t know then . . . that the demand for experiential tech was about to explode as people found themselves locked down at home and desperate to access cultural experiences as distractions, comforts, and life rafts amid the chaotic isolation of 2020.
With the closure of museums, events spaces, and restaurants, the arts industry faced an undeniably steep challenge—the effects of which were felt most keenly by working artists … Well-designed digital offerings not only kept their content accessible to their core audience but also expanded their reach and impact exponentially. […]”
